3 > 11. Fewer Digits,
More Calls.
- 20-100% more inbound calls & clicks for many clients
- Receive ALL calls for your category (unlike Google)
- Easier to remember — no 10-digit numbers
- Can connect to an AI Agent who can take orders
#250 turns “Dial #250 and say PIZZA” into a direct line to your business — no 10-digit numbers, no lost leads, no “hold on, what was that number?”
There’s just one problem with putting a phone number in advertisements.
Nobody writes them down.
Maybe they’re in the car or the gym. They glanced at your billboard at 60 mph. By the time they’re somewhere they can actually dial, your number — and maybe even your name — is gone.
#250 (also known as Pound 250) is a universal speed-dial shortcut built into the mobile dialer on virtually every phone in the US and Canada. You pick a keyword that fits your business. Your ads say “Dial #250 and say [YOUR WORD].” When someone does, they’re connected straight to you.
Simple for them. Powerful for you.
How It Works
Super Simple. Surprisingly Powerful.
#250 isn’t a phone number — it’s a shortcut that’s already on every phone your customers own. All they have to do is dial it and say your word. Here’s what happens on your end:
You claim your keyword.
Pick the word that defines your business — PIZZA, PLUMBER, DENTIST, INJURY, whatever fits. It’s yours exclusively in your market. Nobody else gets it while you hold it.
Your ads get one simple line.
“Dial #250 and say [YOUR WORD].” That’s the whole call-to-action. Run it on radio, TV, streaming, podcasts, billboards — anywhere a 10-digit number or vanity 800 number might make people’s eyes glaze over.
The call comes in.
Customer dials #250, says the magic word, and gets routed directly to you. No hold music. No middleman. No typing a URL into a phone while merging onto a four-lane highway.
You see exactly where it came from.
Every call is tracked and time-stamped. At last, you have access to real attribution data for your radio spot, your TV buy, your podcast ad — not just estimated reach, but actual contact made.
If You’re Advertising, You’re Already Leaving Calls on the Table
Revolutionize the way you connect with new customers. Anytime, anywhere, 24/7/365.
What You Actually Get
A call-to-action people can remember in their sleep.
Memorizing a 10-digit phone number in 30 seconds is a big ask. One word isn’t. #250 plus your keyword is a call-to-action that sticks — the way 911 does.
Your category. Your market. Yours alone.
When someone in your area dials #250 and says your word, the call comes to you — not a shared lead pool, not a competitor who bid higher on a platform. You own that keyword in your market for as long as you hold the license.
Attribution for channels that never had it.
Radio and TV have always been hard to measure. With #250, every inbound call is tied to your keyword, giving you a direct signal from channels that used to just say “trust us, people heard it.”
More return from the ads you’re already running.
You don’t have to spend more to see better results. #250 is designed to capture the response already baked into your current campaigns — the people who heard your ad and meant to call, but didn’t quite make it.
License Your #250 Keywords Now!
Get exclusive ownership to your business category like
“plumbing,” “injury law” or “pain-free.”
Don’t Take Our Word for It. Try It Right Now.
Grab your phone. Dial #250. Say “Baseball.”
That’s exactly what your customers experience when your ad tells them to dial #250 and say your keyword. Thirty seconds. No app. No setup. Just a call.
Funny Thing About This Year: 250 Is Everywhere.
The country is turning 250 this year, and that number is having a moment. It’s in the news, on the merch, in the ads. No matter where you look, there’s a nod to 250.
That’s a rare kind of cultural momentum — ambient recall you can’t buy. Brands that tie into #250 right now are putting their name next to a number the whole country is already thinking about.
Take advantage of the semiquincentennial’s juggernaut. After all, it’s not often a marketing shortcut also happens to be historically significant.
Your Word Is Waiting. Grab It Before Your Competitor Does.
Keywords are first-come, first-served in every market. If your competitor claims PLUMBER before you do, that keyword is theirs — not yours. Check availability now and lock it in.
CHECK AVAILABILITY